Right here’s a doubtlessly helpful replace for these viewing video content material on X. Now you can choose the quality of the video playback in-stream, offering extra methods to customise your video viewing expertise.

As you may see, now whenever you faucet on the gear icon alongside the underside bar of the video playback on X, you’ll see a brand new possibility to decide on video playback high quality, which really goes up to 1080p (although that mustn’t have been piped right down to Australia as but).

That’ll be certain that you see high quality video playback within the app, relying in your community connection. The default setting stays “auto”, which can optimize the playback primarily based in your capability, however you’ll now have the ability to manually change the playback high quality primarily based in your preferences.

It’s the most recent replace to X’s video playback instruments, with the platform additionally including optional playback speeds last year, in addition to picture-in-picture streaming, and improved casting to your TV set. X additionally continues to broaden the size of its video uploads (now as much as 4 hours max), and enhance its vertical video feed, whereas it’s additionally creating new live-streaming choices, together with game-streaming tools.

All of those updates are a part of the platform’s new “video first” strategy, by which is X trying to put extra emphasis on video content material, with a view to each maximizing person engagement, and offering extra helpful promoting alternatives.

How that may work out stays to be seen, however X is including extra video choices, which is price factoring into your strategic planning.